SwiftCart
Mobile App for busy shoppers.
Streamlined the mobile checkout flow for SwiftCart, a grocery delivery app, reducing friction and improving the experience for fast-paced daily shoppers.
Year
Jun 2025
Timeline
3-4 months
Problem
Users often dropped off at the final checkout step Many experienced cart abandonment due to a cluttered interface, unclear delivery timeframes, excessive steps, and lagging performance on older devices. These issues caused user frustration, especially during peak hours or last-minute grocery runs.
Goal
The aim was to help users review, pay, and confirm deliveries in under 30 seconds – all within a focused, responsive UI tailored to SwiftCart’s fast-moving shopper segment.
My Process
I conducted a sprint-based design process from wireframes to high-fidelity handoff. I began by analyzing five competitor checkout flows to identify common UX patterns and pain points. Then, I evaluated SwiftCart’s existing checkout to pinpoint areas causing cognitive overload and user drop-off. I validated early ideas through usability testing with six participants using both paper sketches and interactive prototypes. The final outcome was a set of polished, high-fidelity designs with smooth transition states, delivered in Figma for developer handoff.
Impact
Checkout time reduced by 43%. Positive feedback in usability testing Users commented on the clarity of progress steps, payment variety (GrabPay, card, wallet), and real-time ETA updates.